Records through Oct 2026 · latest successful job 10 Oct 2026 · sourced from data.gov.sg, URA, CEA · methodology →
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CEA-registered property agent

Ser Lay Hoon (Grace Ser)

ERA Realty NetworkR020863BRegistered 28 Jul 2020Multi-district⬆ Top 25% in Bedok▲ 75% momentum

181 CEA transaction entries from Feb 2017 to Jul 2026.

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CEA entries
181
Last 12 months
11
6% of career
Last transaction
Jul 2026
Avg per quarter
4.5
10 active years

Activity over time

14 CEA entries in Aug 2025–Jul 2026, down 39% vs the previous 12 months

10 active years
Source CEA public registern = 181Updated Jul 2026Each CEA register entry counts once. Rentals include HDB and private tenancies; sales include resale, new sale and sub sale.

Rankings

Where they rank

Overall rank#4,151of 21,064
11 txns
Sales rank#9,208of 21,064
1 txns
Rentals rank#2,556of 21,064
10 txns

Rank by CEA-recorded transaction count among all active agents in the timeframe. Sales excludes rentals.

Property type

Distribution by property category

Last 24 months · n = 29

82.8%
Condominium…
  • Condominium Apartments2482.8%
  • HDB517.2%

Transaction type

Distribution by transaction category

Full recorded history · n = 181

67.4%
Whole Rental
  • Whole Rental12267.4%
  • Resale4022.1%
  • Room Rental179.4%
  • New Sale21.1%

Sales representation

New sale, resale & sub-sale

71.4%
Seller
  • Seller3071.4%
  • Buyer1228.6%

Rental representation

Whole rental & room rental

77.0%
Landlord
  • Landlord10777.0%
  • Tenant3223.0%

Top neighbourhoods

Where they actually transact, last 60 months

  • BEDOK
    822.2%
  • BUKIT BATOK
    513.9%
  • HOUGANG
    411.1%
  • TOA PAYOH
    411.1%
  • SENGKANG
    38.3%
  • TAMPINES
    25.6%
  • GEYLANG
    25.6%
  • QUEENSTOWN
    12.8%
  • WOODLANDS
    12.8%
  • CHOA CHU KANG
    12.8%
  • BISHAN
    12.8%
  • PASIR RIS
    12.8%
  • PUNGGOL
    12.8%
  • SEMBAWANG
    12.8%
  • YISHUN
    12.8%
Source CEA public registern = 36Window Last 60 months; records with a known neighbourhood

Geographic footprint

Where this agent is active

Choose a district to see the agent’s recorded activity there.

Last 24 months
District 4, HarbourFront · Telok Blangah · Sentosa: 2 recorded entriesDistrict 10, Tanglin · Holland · Bukit Timah: 3 recorded entriesDistrict 11, Newton · Novena · Thomson: 2 recorded entriesDistrict 13, Macpherson · Braddell · Potong Pasir: 2 recorded entriesDistrict 14, Geylang · Eunos · Paya Lebar: 1 recorded entriesDistrict 15, Katong · Joo Chiat · Marine Parade: 1 recorded entriesDistrict 16, Bedok · Upper East Coast · Bayshore: 1 recorded entriesDistrict 17, Changi · Loyang · Flora: 1 recorded entriesDistrict 18, Tampines · Pasir Ris: 1 recorded entriesDistrict 19, Hougang · Punggol · Sengkang: 2 recorded entriesDistrict 20, Ang Mo Kio · Bishan · Thomson: 2 recorded entriesDistrict 26, Upper Thomson · Springleaf: 2 recorded entries
District 2, Tanjong Pagar · Anson: 2 recorded entriesDistrict 9, Orchard · Cairnhill · River Valley: 2 recorded entries
City centre
  • 1 entry
  • 2 entries
  • 3 entries
  • No recorded activity

CEA records identify a postal district, not an exact address. District outlines are approximate (derived from URA Master Plan subzones).

Source CEA public registern = 24how this is computedWindow Last 24 months; entries with a recognised postal district

Transaction records

CEA transaction records

Showing 1–50 of 181

DateProperty typeTransaction typeRepresentedLocationDistrict
Jul 2026Condominium ApartmentsRentalLandlordBedok/ Upper East Coast/ Eastwood/ Kew DriveD16
Jul 2026Condominium ApartmentsRentalLandlordWatten Estate/ Novena/ ThomsonD11
Jul 2026HDBRentalLandlordBEDOK—
Jun 2026Condominium ApartmentsRentalTenantKatong/ Joo Chiat/ Amber RoadD15
May 2026Condominium ApartmentsRentalTenantTampines/ Pasir RisD18
May 2026Condominium ApartmentsRentalLandlordOrchard/ Cairnhill/ River ValleyD9
May 2026HDBResaleSellerTOA PAYOH—
Apr 2026Condominium ApartmentsRentalLandlordBishan/ Ang Mo KioD20
Mar 2026Condominium ApartmentsRentalLandlordLoyang/ ChangiD17
Jan 2026Condominium ApartmentsRentalLandlordUpper Thomson/ SpringleafD26
Jan 2026Condominium ApartmentsRentalTenantOrchard/ Cairnhill/ River ValleyD9
Oct 2025Condominium ApartmentsRentalLandlordTelok Blangah/ HarbourfrontD4
Oct 2025Condominium ApartmentsResaleSellerArdmore/ Bukit Timah/ Holland Road/ TanglinD10
Aug 2025Condominium ApartmentsRentalLandlordWatten Estate/ Novena/ ThomsonD11
Jun 2025Condominium ApartmentsRentalLandlordSerangoon Garden/ Hougang/ PunggolD19
Jun 2025Condominium ApartmentsResaleBuyerSerangoon Garden/ Hougang/ PunggolD19
Jun 2025HDBRentalLandlordBEDOK—
May 2025Condominium ApartmentsRentalTenantMacpherson/ BraddellD13
May 2025Condominium ApartmentsRentalTenantMacpherson/ BraddellD13
May 2025HDBResaleSellerTOA PAYOH—
Mar 2025Condominium ApartmentsRentalLandlordAnson/ Tanjong PagarD2
Feb 2025Condominium ApartmentsRentalLandlordArdmore/ Bukit Timah/ Holland Road/ TanglinD10
Feb 2025HDBRentalLandlordTOA PAYOH—
Jan 2025Condominium ApartmentsRentalLandlordTelok Blangah/ HarbourfrontD4
Dec 2024Condominium ApartmentsRentalLandlordArdmore/ Bukit Timah/ Holland Road/ TanglinD10
Dec 2024Condominium ApartmentsResaleBuyerAnson/ Tanjong PagarD2
Nov 2024Condominium ApartmentsRentalLandlordUpper Thomson/ SpringleafD26
Nov 2024Condominium ApartmentsRentalLandlordGeylang/ EunosD14
Nov 2024Condominium ApartmentsRentalLandlordBishan/ Ang Mo KioD20
Oct 2024Condominium ApartmentsRentalLandlordSerangoon Garden/ Hougang/ PunggolD19
Oct 2024HDBRoom RentalLandlordBUKIT BATOK—
Sep 2024Condominium ApartmentsResaleSellerTampines/ Pasir RisD18
Sep 2024HDBRoom RentalLandlordGEYLANG—
Sep 2024HDBResaleSellerQUEENSTOWN—
Sep 2024HDBResaleSellerPASIR RIS—
Aug 2024Condominium ApartmentsRentalTenantMacpherson/ BraddellD13
Aug 2024Condominium ApartmentsRentalTenantTampines/ Pasir RisD18
Jul 2024Condominium ApartmentsRentalTenantTampines/ Pasir RisD18
Jun 2024Condominium ApartmentsRentalLandlordBalestier/ Toa Payoh/ SerangoonD12
Jun 2024LandedResaleSellerBedok/ Upper East Coast/ Eastwood/ Kew DriveD16
Jun 2024Condominium ApartmentsRentalLandlordOrchard/ Cairnhill/ River ValleyD9
Jun 2024HDBRentalLandlordSENGKANG—
Jun 2024HDBRentalLandlordBEDOK—
May 2024Condominium ApartmentsRentalTenantMacpherson/ BraddellD13
May 2024HDBRoom RentalLandlordBEDOK—
Apr 2024HDBResaleSellerBEDOK—
Mar 2024Condominium ApartmentsRentalLandlordBishan/ Ang Mo KioD20
Mar 2024HDBRoom RentalLandlordBUKIT BATOK—
Feb 2024Condominium ApartmentsRentalLandlordTelok Blangah/ HarbourfrontD4
Feb 2024Condominium ApartmentsRoom RentalLandlordGeylang/ EunosD14
Page 1 of 4

Each row is one CEA source entry. Entries with the same month and location remain separate because the public data does not establish that they are the same deal.

Source CEA public registern = 181how this is computed