CEA-registered property agent
Goh Gui Zhen, Serena (Serena Goh)
156 CEA transaction entries from Mar 2018 to Sep 2026.
Activity over time
19 CEA entries in Oct 2025–Sept 2026, down 27% vs the previous 12 months
Rankings
Where they rank
Rank by CEA-recorded transaction count among all active agents in the timeframe. Sales excludes rentals.
Property type
Distribution by property category
Last 24 months · n = 44
- Condominium Apartments2863.6%
- HDB1534.1%
- Executive Condominium12.3%
Transaction type
Distribution by transaction category
Full recorded history · n = 156
- Resale8252.6%
- Whole Rental5233.3%
- New Sale138.3%
- Room Rental95.8%
Sales representation
New sale, resale & sub-sale
- Seller6972.6%
- Buyer2627.4%
Rental representation
Whole rental & room rental
- Landlord6098.4%
- Tenant11.6%
Top neighbourhoods
Where they actually transact, last 60 months
- 615.8%
- 513.2%
- 410.5%
- 37.9%
- 37.9%
- 25.3%
- 25.3%
- 25.3%
- 25.3%
- 12.6%
- 12.6%
- 12.6%
- 12.6%
- 12.6%
- 12.6%
- 12.6%
- 12.6%
- 12.6%
Geographic footprint
Where this agent is active
Choose a district to see the agent’s recorded activity there.
- 1 entry
- 2 entries
- 3–4 entries
- 5–10 entries
- No recorded activity
CEA records identify a postal district, not an exact address. District outlines are approximate (derived from URA Master Plan subzones).
Transaction records
CEA transaction records
Showing 1–50 of 156
| Date | Property type | Transaction type | Represented | Location | District |
|---|---|---|---|---|---|
| Sep 2026 | HDB | Resale | Seller | PUNGGOL | — |
| Jul 2026 | HDB | Resale | Buyer | BUKIT BATOK | — |
| Jun 2026 | Condominium Apartments | Rental | Landlord | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
| Jun 2026 | Condominium Apartments | Rental | Landlord | Serangoon Garden/ Hougang/ Punggol | D19 |
| Jun 2026 | Condominium Apartments | Resale | Seller | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
| May 2026 | Condominium Apartments | Resale | Seller | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
| Apr 2026 | Condominium Apartments | Rental | Landlord | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
| Mar 2026 | Condominium Apartments | Rental | Tenant | Balestier/ Toa Payoh/ Serangoon | D12 |
| Mar 2026 | Condominium Apartments | Rental | Landlord | Tampines/ Pasir Ris | D18 |
| Mar 2026 | Condominium Apartments | Rental | Landlord | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
| Jan 2026 | Condominium Apartments | Rental | Landlord | Pasir Panjang/ Hong Leong Garden/ Clementi New Town | D5 |
| Jan 2026 | Condominium Apartments | Resale | Seller | Upper Bukit Timah/ Clementi Park/ Ulu Pandan | D21 |
| Jan 2026 | Condominium Apartments | Rental | Landlord | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
| Jan 2026 | Condominium Apartments | Rental | Landlord | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
| Jan 2026 | HDB | Resale | Buyer | TOA PAYOH | — |
| Dec 2025 | Condominium Apartments | Resale | Seller | Katong/ Joo Chiat/ Amber Road | D15 |
| Dec 2025 | HDB | Rental | Landlord | CHOA CHU KANG | — |
| Dec 2025 | HDB | Resale | Seller | TOA PAYOH | — |
| Dec 2025 | HDB | Resale | Buyer | YISHUN | — |
| Sep 2025 | Condominium Apartments | Resale | Seller | Tampines/ Pasir Ris | D18 |
| Sep 2025 | Condominium Apartments | Resale | Seller | Serangoon Garden/ Hougang/ Punggol | D19 |
| Sep 2025 | HDB | Resale | Buyer | WOODLANDS | — |
| Aug 2025 | HDB | Resale | Seller | KALLANG/WHAMPOA | — |
| Jul 2025 | HDB | Resale | Buyer | TAMPINES | — |
| May 2025 | HDB | Resale | Seller | SERANGOON | — |
| Apr 2025 | Condominium Apartments | Resale | Seller | Tampines/ Pasir Ris | D18 |
| Apr 2025 | Condominium Apartments | New Sale | Seller | Katong/ Joo Chiat/ Amber Road | D15 |
| Apr 2025 | Condominium Apartments | New Sale | Seller | Jurong | D22 |
| Apr 2025 | Condominium Apartments | Resale | Seller | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
| Apr 2025 | HDB | Resale | Seller | TAMPINES | — |
| Mar 2025 | Executive Condominium | Resale | Seller | Kranji/ Woodgrove | D25 |
| Mar 2025 | Condominium Apartments | Resale | Buyer | Serangoon Garden/ Hougang/ Punggol | D19 |
| Mar 2025 | Condominium Apartments | Resale | Seller | Pasir Panjang/ Hong Leong Garden/ Clementi New Town | D5 |
| Mar 2025 | HDB | Resale | Buyer | PUNGGOL | — |
| Mar 2025 | HDB | Resale | Seller | BUKIT TIMAH | — |
| Feb 2025 | Condominium Apartments | Rental | Landlord | Tampines/ Pasir Ris | D18 |
| Feb 2025 | Condominium Apartments | Room Rental | Landlord | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
| Feb 2025 | Condominium Apartments | New Sale | Seller | Tampines/ Pasir Ris | D18 |
| Feb 2025 | Condominium Apartments | Resale | Seller | Queenstown/ Tiong Bahru | D3 |
| Feb 2025 | HDB | Rental | Landlord | CHOA CHU KANG | — |
| Jan 2025 | Condominium Apartments | Rental | Landlord | Anson/ Tanjong Pagar | D2 |
| Jan 2025 | Condominium Apartments | Resale | Seller | Serangoon Garden/ Hougang/ Punggol | D19 |
| Dec 2024 | Condominium Apartments | New Sale | Seller | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
| Dec 2024 | HDB | Rental | Landlord | CENTRAL AREA | — |
| Oct 2024 | Condominium Apartments | Resale | Seller | Macpherson/ Braddell | D13 |
| Sep 2024 | Condominium Apartments | Rental | Landlord | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
| Aug 2024 | Condominium Apartments | Resale | Seller | Pasir Panjang/ Hong Leong Garden/ Clementi New Town | D5 |
| Aug 2024 | HDB | Resale | Buyer | QUEENSTOWN | — |
| Jul 2024 | Condominium Apartments | Resale | Buyer | Tampines/ Pasir Ris | D18 |
| Jul 2024 | Condominium Apartments | Resale | Seller | Hillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang | D23 |
Each row is one CEA source entry. Entries with the same month and location remain separate because the public data does not establish that they are the same deal.