Private residential project
The Florida
D19Executive Condominium99 Yrs Lease Commencing From 1997Lease 1997↓ 35% vs D19
Last 12 months: $1,141 psf, 35% below District 19. Up 7.6% vs the year before. 124 recorded transactions from Oct 2021 to Sep 2026.
Median PSF
$1,141
▲7.6%
last 12 months · vs year before
vs D19
-34.9%
▼34.9%
D19: 2,681 tx, last 12 months
Median price
$1,530,000
15 tx, last 12 months
Latest sale
$1,520,000
Sep 2026
Price trend
Median PSF over time
By bedroom (est.)
Estimated bedroom mix
| Bedrooms (est.) | Transactions | Median price | Median PSF | P25–P75 PSF |
|---|---|---|---|---|
| 4 BR | 36 | $1,472,500 | $1,094 | $1,060 – $1,143 |
Volume
Transactions per month
Breakdown
Floor bands
Breakdown
Price bands
Breakdown
Area bands
Agents
Active in D19
CEA transaction data is district-level for private properties, so this shows active agents in District 19, not guaranteed project-specific agents.
Liew Jia XianPropNex Realty
44txns
Wang YingyingERA Realty Network
18txns
Kuah Kai Pin, KavinERA Realty Network
18txns
Low Siang YuanPropNex Realty
17txns
Cyril Armand TuzemenVesper Homes
14txns
Zhou YingxiuPropNex Realty
14txns
Lim Wee ChiaHuttons Asia
14txns
Chua Si Min, JoanPropNex Realty
14txns
Koh Zhi LongERA Realty Network
12txns
May Chong YingPropNex Realty
12txns
Price range
Price spread by bedroom (est.)
Floor premium
Median PSF by floor band
Recent transactions
20 most recent records
| Date | Type | Address | Floor | Area | Price | PSF | |
|---|---|---|---|---|---|---|---|
| Sep 2026 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 11-15 | 120 sqm | $1,520,000 | $1,177 | value → |
| Sep 2026 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 11-15 | 120 sqm | $1,450,000 | $1,123 | value → |
| Sep 2026 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 11-15 | 113 sqm | $1,488,000 | $1,223 | value → |
| Sep 2026 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 1-5 | 129 sqm | $1,593,000 | $1,147 | value → |
| Jul 2026 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 1-5 | 120 sqm | $1,470,000 | $1,138 | value → |
| Jul 2026 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 6-10 | 122 sqm | $1,610,000 | $1,226 | value → |
| Jul 2026 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 1-5 | 129 sqm | $1,530,000 | $1,102 | value → |
| Jul 2026 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 1-5 | 134 sqm | $1,568,888 | $1,088 | value → |
| May 2026 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 6-10 | 114 sqm | $1,340,000 | $1,092 | value → |
| Mar 2026 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 11-15 | 123 sqm | $1,600,000 | $1,208 | value → |
| Mar 2026 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 1-5 | 114 sqm | $1,400,000 | $1,141 | value → |
| Dec 2025 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 6-10 | 129 sqm | $1,600,000 | $1,152 | value → |
| Nov 2025 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 1-5 | 129 sqm | $1,540,000 | $1,109 | value → |
| Nov 2025 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 11-15 | 122 sqm | $1,520,000 | $1,157 | value → |
| Nov 2025 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 1-5 | 134 sqm | $1,580,000 | $1,095 | value → |
| Sep 2025 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 11-15 | 119 sqm | $1,415,888 | $1,105 | value → |
| Aug 2025 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 1-5 | 140 sqm | $1,630,000 | $1,082 | value → |
| Aug 2025 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 1-5 | 129 sqm | $1,700,000 | $1,224 | value → |
| Jul 2025 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 6-10 | 114 sqm | $1,353,000 | $1,103 | value → |
| Jun 2025 | Executive Condominium | The Florida · HOUGANG AVENUE 7 | 6-10 | 129 sqm | $1,520,000 | $1,095 | value → |
Indicative rental yield
Gross yield proxy from recorded rents
| Segment | Median rent / mo | Median price | Gross yield |
|---|---|---|---|
| 4 BR est. (110–144 sqm) · non-landed (27 leases) | $4,100 | $1,530,000 | 3.2% |
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